Tag Archives: Pay Per Action

An Overview To Pay Per Lead and Pay Per Action Marketing

An Overview To Pay Per Lead and Pay Per Action Marketing

Pay Per Lead (PPL), Pay Per Action (PPA), or Cost Per Action (CPA), is an online advertising pricing model where the advertiser pays for each specified action (a purchase, subscription, a form submission, and so on) linked to the advertisement; Pay Per Lead and Pay Per Action Marketing is a form of CPA online marketing.…

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